Warner has announced a dual format high definition flipper disc that combines both Blu-ray and HD DVD. The so-called Total Hi Def disc is designed to simplify the buying decision for high definition users and will go on sale at the back end of 2007.
“The THD disc is about giving consumers complete choice, providing creators and artists the greatest possible distribution of their work, and help retailers thrive in the marketplace,” said Kevin Tsujihara, President of Warner’s home entertainment group. “It’s a great solution for those buyers who may have a PS3 in one room and an HD DVD player in another.”
The new format does not entail any compromises in disc authoring, explains Ron Sanders, President of Warner Home Video. The disc can comprise a 50GB BD on one side and a 30GB HD DVD on the other. “Total Hi Def is a billion dollar opportunity,” adds Sanders, referring to the size of the potential market for high definition devices.
While the technology is currently being evaluated by the other majors in the BD camp, both HBO and New Line have committed to releasing in the format.
“When we move to Total Hi def disc we will cease releasing individual Blu-ray or HD DVD titles,” says Sanders. The studio says that it will ensure that the two versions of an HD movie are identical in every respect.