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Xbox 360 movie downloads a huge moneyspinner

January 19th, 2007 · 1 Comment

Movie and TV downloads via Xbox Live have proved a massive hit with US consumers, prompting Microsoft to claim that its console is now the preeminent digital distribution platform. Around 4.5 million consoles have been sold Stateside. The service currently boats around 70 titles from the Warner and Paramount libraries. Lionsgate will join the service next month. Users can download HD movies for 480 Microsoft Points and SD versions for 320. Back catalogue feature films go for 360 and 240 points respectively. Films must be watched within a 24 hour period.
Microsoft is cherry picking titles that appeal to its young male demographic, which probably explains why Beerfest is its top rated download.
Despite larger file sizes and higher point prices, 60 percent of downloaders are opting for the HD versions of films.Bill_Gates
The evolution of the Xbox 360 from games console to entertainment hub is crucial to Microsoft’s strategy for the platform. At the recent CES, Bill Gates (pictured) pledged to turn the console into a ‘living room device that does it all.’ The outgoing Microsoft Chairman announcing that in the US a new edition of the console would be launched specifically to deliver IPTV services. With a larger 120GB HDD, the new version of the system would have plenty of room for TV downloads from those service providers who use Microsoft’s IPTV backend.
The current top ten of US Xbox Live downloads features: Beerfest, Superman Returns, The Ant Bully, Mission Impossible III, Nacho Libre, Eyes Wide Shut, Jackass The Movie, Poseidon, Swordfish, A Clockwork Orange.

Tags: Internet and networking · Trade · Video games

1 response so far ↓

  • 1 James M // Jan 29, 2007 at 1:52 pm

    This is great if you are American. In the UK we tend to get forgotton. Will we ever actually get this service over here or is it an exclusive!

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