Disappointing financial results, caused by faltering plasma TV sales, have led Pioneer to postpone investment in a radical new panel-making factory. Only weeks ago, the company used the International CES to announce plans both for greater PDP investment along with a new line of re-engineered plasma displays. The company now says that it will continue with its plan to introduce radical new plasma screens, but that any factory expansion is on hold. As a result, supplies of the new-style screens are expected to be limited.
Ironically, while Pioneer plasma sales fell in Japan, the company has reported gains in Europe, where it is currently running an aggressive marketing campaign. In its third quarter financials, the company reported a 1.1 per cent decline in net revenue. Home electronics sales dipped 1.7 per cent. The biggest faller was plasma, with sales down 10 per cent.