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Amazon poll reveals changing UK gadget habits

February 5th, 2007 · No Comments

According to a new survey by Amazon.co.uk, the average Brit is a gadget-addict who likes nothing better than to listen to indie rock and watch DVD box sets of their favourite TV shows.
Amazon.co.uk Managing Director Brian McBride says that the survey into last year’s sales “provides a fascinating insight into the consumption habits of UK shoppers, and highlight some real emerging trends across all our product categories.”
When it came to online searches, the top honours went to Nintendo. Amazon recorded almost 300,000 searches for ‘‘ or ‘Nintendo Wii’ during one Christmas week alone. Searches for Star Wars came in second, and the iPod third.
Amazon’s sales figures reveal that there’s been a big swing in interest from movies to TV shows on DVD over the past year. 46 per cent of DVDs sold in 2006 were of TV series. Predictably the best selling movie DVD was Pirates of the Caribbean Dead. The most popular rental title was the high-brow The constant gardener.
Number one kitchen gadget was the Panasonic SD253 Breadmaker with nut dispenser, while the top gizmo was a 1GB USB 2.0 High Speed Dataferry Flash Drive from Bytestore, which beat out the 30GB iPod.
Amazon’s best selling video game of the year was Dr Kawashima’s Brain Training for the Nintendo DS. It was closely followed by Lego Star Wars II for the PS2 and The Sims 2 Pets for PC.

Tags: DVD · Home cinema · Internet and networking · Trade

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