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Viacom to offer broadcast-quality internet channels

February 21st, 2007 · No Comments

Within weeks of pulling all the clips from its programming off YouTube, Viacom has inked an advertising revenue deal with up and coming video site
Joost.com to put its material back online. As part of the deal, Joost will offer specific channels from Paramount Pictures, MTV, Comedy Central and VH1.
Joost plans to have its service available worldwide later this year. To view Joost clips users will need to install a proprietary Joost player on their PCs. Unlike other streaming services, the company, which calls itself a broadcast-quality internet service, believes it can replicate the TV experience by offering high resolution full-screen video. Advertising will imbedded within the video stream. The Joost platform will offer other functionality, such as instant messaging and news tickers.
Viacom president and CEO Philippe Dauman says: “We’re determined to keep pushing and growing our digital presence. We want to bring our programming to audiences on every platform and device that they want.”

Tags: Internet and networking · Trade

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