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No product shortages for PS3 says Sony

March 5th, 2007 · No Comments

While the Nintendo Wii remains elusive at retail, stock of Sony’s is beginning to build up on shelves in both the States and Japan. But increased visibility is not a sign of consumer disinterest, maintains Sony, rather a reflection of its ability to manufacture the advanced console in volume: “Our goal is not to have empty shelves, it’s to have full shelves,” says Jack Tretton CEO of Sony Computer Entertainment America.
Phil Harrison, of SCE Worldwide Studios adds that initial shortages caused by the production problems with the unit’s blue laser diode, are over. “It was a blip, a short-term ramp up issue which is now past.”
Harrison defends the decision to build in the drive which has been a significant factor cost in the PS3. “We needed to have Blu-ray from a game design point of view. The chipsets in PS3 chew through data at such a rate that in order to build variety and detail into the games we need more than 9GB. The fact that we could also adopt the preeminent next generation movie format into PS3 was an added bonus, not an added cost.”
In related news, Sony has concluded a deal with Immersion Corporation, leading to speculation that rumble technology could be on its way to the PS3 after all. CEO of Immersion, Victor Viegas, hinted as much when he said “Our new business agreement with Sony is intended to enable advanced vibration capability for the benefit of the PlayStation community.” The payment by Sony of 150.3 million dollars effectively ends the patent infringement wrangle with Immersion which dates back to 2004. A further 22.5 million dollars has been paid to license Immersion’s haptic technology going forward.

Tags: HD DVD and Blu-ray · Trade · Video games

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