Samsung says its upcoming plasma TVs will offer much better power consumption, thanks to a newly developed display driver. Now in mass production, the 256-channel display driver IC (DDI) also creates greater cost efficiencies by reducing the number of chips per panel, and allows for even thinner modules to be made.
The driver employs an energy recovery circuit (ERC) able to recycle energy loss within the circuit, lowering power consumption over a conventional plasma screen by as much as 35 percent.
“The flat panel TV industry is experiencing unprecedented growth due to consumer demand for a high-definition experience,” said Jin-Tae Kim, vice president, DDI business development team of System LSI Division, Samsung Electronics. “Our new display driver IC solution enables greater high-definition clarity for plasma screens while reducing the amount of required energy.”
According to the market forecast firm Display Search, the demand for 40-inch and larger PDP screens is expected to grow 20 per cent, from 12.25 million units in 2007 to 18.84 million units in 2010.