LG has announced sponsorship of the 60th Cannes Film Festival (16-27 May). As part of the deal, the brand’s upcoming range of Full HD LCD TV and plasma flatpanel range will litter the palais des festivals, running movie clips and festival news.
A star-struck James Kim, President and CEO of LG Europe said: “We are delighted to be a partner of the Cannes Film Festival which celebrates the best that the film industry has to offer. Through our range of TV products LG is committed to enhancing the visual experience by displaying the great work of acclaimed actors, directors and filmmakers in its best light.”
LG’s Full HD TVs will go on sale in the UK from May.