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Forget HD, give me 3D says Dreamworks chief

April 2nd, 2007 · No Comments

Jeffrey Katzenberg, CEO of DreamWorks Animation, has surprisingly poured cold water on Blu-ray and HD DVD, predicting that both formats represent no more than a videophile niche. Dreamworks is far more interested in developing new 3D movie-making techniques, he says. 3D is “a huge creative and business opportunity.” His comments were made at an investor conference in New York.
Katzenberg says he believes that next-generation optical-media formats will evolve into no more than a niche business catering to special interest consumers. “I don’t think it is going to become the next platform for anybody’s business. We are not going to go VHS, DVD, HD DVD or Blu-ray.” He says that for most consumers, the benefits of jumping from standard to high definition are not big enough.

Tags: HD DVD and Blu-ray · Trade

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