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Sony chief praises PS3 success then cuts staff

April 18th, 2007 · No Comments

The success of the in Europe has turned around the perception of the console, according to Sony chief Sir Howard Stringer. Speaking to the Financial Times, Stringer claims that with 100 million pounds changing hands over the console’s first weekend, the PS3 is responsible for “the largest consumer electronics sale in history.”
But even as Stringer evangelized, Sony Computer Entertainment boss David Reeves revealed that up to 160 members of his UK staff will be made redundant in an effort to cut costs. A leaked internal memo states ‘SCEE has successfully faced a number of challenges throughout its history to become a leader of the videogame industry. However our industry is in the middle of a transition where some of the fundamentals of our business are changing. In order to further our market leadership we sometimes have to make difficult business decisions. The management of the company has concluded that we need to change our structure, streamline and strengthen our business operations – and that our cost base needs to be significantly reduced.’

Tags: Trade · Video games

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