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Blu-ray claims victory over HD DVD for Q1 disc sales

April 23rd, 2007 · No Comments

is claiming victory in software sales for the first quarter of 2007. Newly released data suggests that 70 per cent of HD disc sales were in the BD format, with trailing at just 30 per cent.
According to Nielsen VideoScan point-of-sale data, Warner’s The Departed, which was released in both formats, sold 53,640 Blu-ray copies up until the end of March. Over the same period, the HD DVD edition sold 31,590 units. Overall, the best-selling HD title was Bond BD hit Casino Royale.
The combined sales for HD packaged media look surprisingly robust though. In Q1 more than 1.2 million discs were sold. Since the launch of the HD DVD format, the total number shipped is estimated at more than 2.14 million.
Says the Blu-ray Disc Association’s Andy Parsons: “It’s exactly what we’ve said all along would happen, that strong support for Blu-ray among movie studios and equipment manufacturers means that consumers have more choices when it comes to players and titles.”
According to Disney’s Bob Chapek, “All this data points to the irrefutable fact that the consumers are voting with their dollars and adopting the revolutionary technology of the Blu-ray Disc. With such beloved titles as Pirates of the Caribbean on the horizon, these numbers will only do one thing, and that’s grow.”

Tags: HD DVD and Blu-ray · High definition TV · Home cinema · Trade

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