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Wal-Mart to sell cheap Chinese HD DVD players

April 23rd, 2007 · 1 Comment

In what could prove a significant development in the HD format war, leading cut-price US retailer Wal-Mart has reportedly inked a 100 million dollar deal with Chinese manufacturer Great Wall Corporation to supply two million players, which it plans to retail at just 299 dollars.
However one translation of the deal circulated is said to read ‘ (or possibly blue light) HD DVD player,’ which commentators say could imply the brand has ordered stocks of Blu-ray players instead. Wal-Mart isn’t clarifying, but the HD DVD camp has made no secret of the fact that it seems low-cost licensed products as key to popularizing the format. At present, no Chinese vendors are known to have licensed Blu-ray technology.

Tags: HD DVD and Blu-ray · High definition TV · Home cinema · Trade

1 response so far ↓

  • 1 Mark // Apr 23, 2007 at 10:43 am

    My guess, would be it’s a translation error.

    Why on earth would Walmart be foolish enough to compete against the PS3 by going with Blu-Ray. It would make much more sense to compete in the same market as it. With the massive studio backing of Blu-Ray, compared to the mediocre studio support of HD-DVD, I’m pretty sure when this news story eventually unfolds, it will turn out to be a “horrible mistake”, and infact refer to Blu-Ray.

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