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Wal-Mart effect causes big-screen prices to plunge

April 24th, 2007 · No Comments

Large screen TV prices have dropped by 29 per cent year-on-year in the US, according to market research firm Pacific Media Associates. It says the average price of a 50 inch screen is now just 2,000 dollars. The overall price for the sector has been dragged down by a general collapse in the retail price for Panasonic’s market-leading 42-inch model. This reduction is a direct result of Wal-Mart’s now infamous ‘Black Friday’ Post-thanksgiving sales drive which dropped the Panasonic screen to below a thousand dollars for the first time. Forcing the price that low is also now credited with Circuit City’s decision to close 70 stores and lay of 3,400 employees, and triggering a similar domino effect among high-end electronic retailers across the States.

Tags: High definition TV · Plasma · Trade

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