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ITV broadband TV to launch within weeks

May 2nd, 2007 · No Comments

ITV will launch an internet TV service for viewers within weeks. Hot on the heels of the BBC’s VOD announcement, the commercial network has confirmed it has invested 20 million pounds in itv.com. In addition to the simulcasting of network channels, and 30-day catch-up service, the new service will give access to ITV’s huge archive of material, produce new behind-the-scenes content and create an area for user-generated uploads.
Unlike rival download services from Channel Four and the BBC, ITV’s proposal is to stream all programmes free of charge and sell advertising space within them; an approach that Michael Grade believes will make it the online TV leader.
By offering an all-free viewer experience, ITV.com may well have found a way to make IPTV a mainstream success. Only days before, Garth Ancier, president of BBC Worldwide America, speaking at the Milken Institute Global Conference on digital business, warned that current approaches to the digital download market for TV and film do not work. He blamed differing standards and platforms along with DRM restrictions for the slow take-up of services.

Tags: Broadcasting · Internet and networking · Trade

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