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UK consumer awareness of HDTV low says Sony

May 2nd, 2007 · No Comments

Consumer understanding of in the UK is low, despite booming sales of HD screens. So says Sony UK’s commercial director Andy Benson. Speaking at a Retra industry conference in London, he urged dealers to give demonstrations of the HD experience in order to convey the real benefits of the technology.
According to a MORI poll, only 24 per cent of adults over 18 ‘had a real understanding of what HD means.’ 80 per cent of those polled thought that the TV was the only product able to use HD. Awareness of disc players and HD camcorders appeared to be ‘very low’.
Benson added that HDTV currently accounts for 45 per cent of the total UK CE market, and HD Ready sets command 81 per cent of all TV sales. “This makes the total value of the UK market 2.6 billion pounds.” According to Sony, the biggest growth area is now in screens over 40 inches.

Tags: High definition TV · LCD TV · Plasma · Trade

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