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Sky launches online pay-to-play games service

May 11th, 2007 · No Comments

BSkyB has moved into the broadband games market. The Pay-TV giant has teamed up with publishers Eidos, Vivendi and Bethesda to offer a catalogue of games to either play online or download from its new Sky Games portal, skygames.com. At least 100 titles are available from day one. Users can try a range of ‘casual’ games free of charge for 30 minutes or subscribe to a package for six pounds a month. Individual downloads range from five to 30 pounds.
Says Sky’s director of enhanced TV and games Adrian Pilkington: “Our research shows that a significant number of our customers are gamers and as the UK’s leading entertainment company, the move into gaming is a natural step. We have some exciting plans to develop Sky Games as a multi-platform brand so that customers have the ultimate in flexibility in how they access and play games.”

Tags: Broadcasting · Corporate · Trade · Video games

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