Steve May's entertainment technology joint

avzombie.com header image 2

Gates predicts the end of TV as we know it

May 14th, 2007 · No Comments

Bill Gates, speaking at Microsoft’s Strategic Account Summit in Seattle, claimed that technology will make traditional TV broadcasting obsolete, and predicted that it was only a matter of time before the TV advertising industry goes “completely online.” The Microsoft Chairman argues that the advertising industry will be unable to resist the lure of IPTV, because it will allow them to tailor advertising to specific viewers.
Joost, the high-quality IPTV service currently in Beta testing, has secured 45 million dollars in funding from CBS and Viacom. The level of interest in the service is attracting the attention of the big studios. Warner is the latest to pledge programming. It will begin netcasting on two ad-supported channels later this year.

Tags: Broadcasting · Internet and networking · Trade

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

You must log in to post a comment.