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UK tech shop staff predict HD DVD will beat Blu-ray

May 15th, 2007 · No Comments

A survey of UK consumer electronic store staff reveals that most believe that and not will win the next generation disc format war. A survey conducted by technology field marketing agency Gekko of 425 shop staff from Currys.digital, Comet and John Lewis were asked by to name the format they thought would win out.  A massive sixty per cent voted HD-DVD, leaving 38 per cent backing Blu-ray. 2 per cent were undecided. HD-DVD pricing (21 per cent) and availability (16 per cent) were seen as key factofrs for potential buyers.
The news will doubtless come as a surprise to Walt Disney Company president and CEO Bob Iger who recently told US reporters that outside of the US, there isn’t even a HD format war happening. “If you look across the globe, the only place there is really a format war is in the United States,” he proclaimed. “In other markets where next-gen DVD is starting to penetrate, Blu-ray is winning, and substantially – so much so there isn’t even a perceived format war.”

Tags: HD DVD and Blu-ray · High definition TV · Trade

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