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Meat is the new tech says Sharper Image

May 17th, 2007 · No Comments

It used to be the first place for UK gadget fans to visit in the States, but then Sharper Image lost its edge. Now the brand is refocusing in an effort to end its two-year sales slump, and moving away from traditional tech toys.  Part of the problem for the store is that what were once eclectic electronic products are now mainstream items carried by mass-merchandisers.  While nose–hair clippers no-longer pull the punters, it’s hoping that tickets for a zero-gravity flight will really take off. The store has teamed up with the Zero gravity company to offer the Zero-G Weightless Experience, at 3,675 dollars a ride. The chain has also signed a deal with Donald Trump to distribute Trump Steaks, a new line of high-price Angus beef cuts (200 bucks for a dozen burgers). Sharper Image says it will also handle a growing range of office furniture.

Tags: Corporate · Miscellaneous items · Trade

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