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Sony to increase PS3 production as sales worsen

May 18th, 2007 · 1 Comment

In an effort to reach slipped sales targets, Sony says it will accelerate production of the . It now aims to send 11 million into stores worldwide this year. By increasing volume production Sony will be able to reduce costs, making that inevitable price-drop less painful to its bottom line.
As widely expected, the company failed to hit its six million console target for the last fiscal year. The PS3 has some way to go before it can catch the still hard-to-find . Nintendo’s games system already claims 58 per cent of the Japanese market, compared to Sony’s 20 per cent for the PS3.
NPD sales figures for April show a worse than expected performance for the PS3, with US sales slipping to 82,000 units. In the same month, 360,000 Wii’s were sold. Microsoft shifted 174,000 Xbox 360s.
Sony says it will publish 105 games for the console before March 2008. A lack of compelling software for the system is seen as a contributory factor to its relatively poor performance.

Tags: HD DVD and Blu-ray · Trade · Video games

1 response so far ↓

  • 1 john // May 21, 2007 at 10:57 pm

    I decided I didn’t want to buy Sony anymore after being loyal to the company throughout most of my life. Most of my AV equipment is Sony but no longer, why? They continue to take the UK consumer for a ride and really have a bad attitude towards those who pay their wages, the consumer. Rootkits, higher prices lesser equipment long delays. Nuff said.

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