Nintendo will increase monthly production of its Wii games console to at least 1.75 million units this year. So says Michael Pachter, a video game analyst from Wedbush Morgan Securities. “Nintendo can own the Christmas holiday period this year,” he says, provided it can meeet demand. “It would be horrible for Wiis to be out of stock (again).”
Demand for the innovative system is expected to grow, effectively setting a new record for the amount of games hardware sold worldwide during a festive period. Pachter says Nintendo could shift 4 million units providing it can get them to retail. The iconic Japanese brand believes it has changed the way people view and use video games. According to America President Reggie Fils-Aimes less than half of Japanese families kept a Gamecube console in the living room. But with the Wii, more than 75 per cent play the system in the living room.