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TiVo to launch DVB-box down-under

May 30th, 2007 · No Comments

TiVo is little more than a distant memory to most UK AV enthusiasts, but now the original PVR brand is emigrating to Australia and New Zealand, following a deal with local broadcaster Seven Media Group.
Seven says it will offer viewers a digital terrestrial DVB-T settop box utilising the latest technology, including the ability for users to go online and access broadband content.
Says Tom Rogers, President and CEO of TiVo: “This new partnership with Seven will utilize TiVo’s content search and discovery features, TiVo’s powerful advertising capabilities and broadband video straight to the TV set. This relationship demonstrates our ability to deploy the TiVo service on the digital terrestrial, or DVB-T standard, which has now been globally adopted and will represent more than 100 million homes by 2009. It demonstrates the opportunities TiVo has to work with leading broadcasters who have substantial marketing clout to drive TiVo DVR penetration by adopting our hardware and software approaches to this globally important standard.”
Chief Executive Officer of Seven Media Group, Mr. David Leckie adds: “This association unites the strengths of free-to-air television and TiVo to deliver new digital services to the Australian consumer. Free-to-air television is well positioned in Australia to benefit from the TiVo service in offering viewers the chance to easily find and automatically record the programming they want, schedule their viewing time and vastly extend their overall television viewing experience.”
The first DVB-T TiVo Oz-boxes will be introduced in 2008. So is it really too much to ask for a UK vendor to partner with TiVo to offer a box designed for the UK’s Freeview service?

Tags: Broadcasting · High definition TV · Home cinema · Trade

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