Leading UK electrical retailers believe that HD DVD will become the dominant of the two rival HD formats. The result will come as a shock to the Blu-ray camp which has been telling anyone that will listen that the format war is already a done deal in their favour. The online survey was conducted by trade magazine ERT Weekly. When asked who would win the format war, over 60 per cent backed the Toshiba-led system. The news comes after a similar survey of 425 UK shop staff, conducted by field marketing agency Gekko, also concluded that HD DVD was the most likely victor in the HD disc squabble.