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Sony supremo confirms PlayStation3 price cut

June 17th, 2007 · No Comments

Sony has danced around the question for months but now it looks like the jig is up. Sony chairman and chief executive Sir Howard Stringer has all but confirmed that a price cut, described as a “refinement” by the Sony supremo, is just months away. That Sony would enter the autumn without slicing a substantial amount from the unit’s retail price was never really in doubt. Most pundits estimate a price drop of around 100 dollars.
Talking about the increasingly dominant , Stringer says Nintendo’s star performer and his PS3 are “complementary and supplementary.”

Tags: Corporate · Trade · Video games

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