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Blu-ray Vs HD DVD battle to be decided Stateside

June 19th, 2007 · No Comments

The future of HD packaged media will apparently be decided in America. “If they ( and ) don’t succeed here, packaged high-def likely won’t succeed in Europe or Japan or Asia.” So believes Jim Bottoms of UK research firm Understanding & Solutions. “The USA is the critical market for high-def.”
According to the Digital Entertainment Group there are currently about 300,000 HD DVD players currently available in the US. Blu-ray commands a player population of 1.5 million, but only 100,000 are dedicated players. The rest are s.
Mike Dunn, president of 20th Century Fox Home Entertainment, admits that the HD format war is an ongoing concern for buyers. “The question asked is: ‘When will the format war end?’ The answer is, when consumers say it’s over. The consumer votes with their dollar.”
Bob Chapek, worldwide president of Buena Vista Home Entertainment, adds, “One man’s awareness is another man’s confusion. Whatever benefits we think we’re gaining is lost because consumers are staying away.” Bottoms, however, believes that consumer resistance will be limited, as a wholesale move to high-definition is inevitable. With HDTV sales soaring “the limitations of standard definition become more apparent with the larger screens,” he argues.

Tags: HD DVD and Blu-ray · Trade

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