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Majority of UK Internet users have not downloaded movies, claims survey

July 5th, 2007 · No Comments

A study of 2,400 UK Internet users by CacheLogic, a global provider of content delivery network services, reveals few Internet users watch full-length video on demand. Most blame slow internet connections, but say they would be prepared to watch movies on their PCs if the performance was better. According to the survey, eighty-five per cent of Internet users claim never to have downloaded a full-length TV programme or movie.
The survey, carried out by YouGov, found that only 15 per cent of Internet users have downloaded a full-length TV programme and only 14 percent a whole movie. The most common responses when asked “What would need to be addressed for you to view or download more?” were “speed of download” and “reliability”. When asked to imagine a video on demand service that worked quickly and easily, the overwhelming majority of respondents (65 per cent) said they would be “fairly interested” or “very interested” in using it. Just 13 per cent were “not at all interested.”
Says CacheLogic Chief Technical Officer, Andrew Parker:”These results challenge conventional wisdom that widespread consumer acceptance of video on demand is dependant on seamless integration into living room TV sets. Consumers are clearly ready to use their PCs to watch TV shows and movies. We just need to provide the content quickly and efficiently.”

Tags: Broadcasting · Internet and networking · Trade

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