Sharp says that it is the only consumer electronics brand to be awarded a European Union Commission Eco-label for its TVs. The company’s LC-AD5E range, along with the LC-20SD5E, have been lauded as being environmentally-friendly. Djelloul Kitter, Sharp’s head of regulatory compliance and environment, declared: “Sharp’s commitment to environmental protection is evident in not only our 40th EU Eco-label award but also in the many other international energy-efficiency awards we receive.” Green credentials are quickly becoming the hottest topic in the CE boardroom. A recent European confab of Sony marketers and PR departments agreed to promote the subject to top billing, promising a media blitz on the topic later this year.
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