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Dixons to offer wine with gadgets

July 9th, 2007 · No Comments

Leading consumer electronics retailer says it will combat increased competition by branching out into wine. All visitors to Dixons.co.uk are now being offered the opportunity to pick up a case of vino as they shop for gadgets. deVere Forster, general manager of Dixons.co.uk, says: “Technology has transformed our leisure time in the last few decades and many of our customers like to relax with an occasional drop of wine. To us, offering complementary products to make the night in complete makes a lot of sense and is very convenient for our customers.” He added: “We’re not yet recommending the perfect wine to accompany a gadget, but it’s probably only a matter of time.” As part of a launch promotion, all customers ordering online at Dixons.co.uk will receive a £20 wine voucher to be used on a non-discounted case worth at least 59 pounds.

Tags: Corporate · Miscellaneous items · Trade

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