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Sony confused about PS3 price cut

July 9th, 2007 · No Comments

In the run-up to E3, Sony sent out mixed messages regarding the long anticipated price cut of the PS3. Just as everyone in the industry was expecting a 100 dollar price chop, fuelled largely by comments from Sony chief Sir Howard Stringer, Sony President Ryoji Chubachi maintained the company had “no plans” to cut the PS3 price. This is despite promo material from US retailer Circuit City being leaked online which reveals a flyer for the 60GB PS3 at a new price of 499 dollars.

HD DVD and Blu-ray · Trade · Video games

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