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Price not features driving HD player sales

July 18th, 2007 · No Comments

Price not features is the key factor in choosing an HD format disc player. According to the Promotional Group, research indicates that most consumers base their purchasing decisions on pricing, and this, it says, gives HD DVD an ongoing advantage over . “With the total number of titles available for each format differing by only 20-30 titles at this time, the real-world gap in content between the two formats is in actuality not as large as many would perceive,” says Paul Erickson, market analyst with IMS Research. “Consumers in the US and Europe continue to show the greatest sensitivity to price, rather than content or branding, in their purchase decision for standalone high-definition players.”

Tags: HD DVD and Blu-ray · Home cinema · Trade

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