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Meet the typical hi def consumer

July 21st, 2007 · No Comments

A raft of new data about HD TV ownership and owners has been released in the US. According to a new report from The Digital Entertainment Group, more than 30 million American households have at least one high definition TV. DEG estimates that 4.5 million HD TVs were sold during the first six months of 2007. By the end of the year, it’s possible that American household penetration could reach 36 per cent.
According to Nielsen Research, the profile of a typical high definition disc consumer is male, between the age of 18 and 34, who drinks imported beer and shops at electronics and game stores.
Meanwhile, the Leichtman Research Group reveals that the annual income of HD TV owning households is 42 per cent above the US average. Twenty-six percent of households with annual incomes of more than 50,000 dollars have high definition TVs.

Tags: Corporate · HD DVD and Blu-ray · High definition TV · Trade

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