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Sky joins Sony to offer PSP TV download service

July 28th, 2007 · No Comments

An unlikely marriage perhaps, but a newly announced alliance between Sky and Sony could breathe new life into the handheld. The two will begin a video download service to PSP owners in the UK and Ireland “early 2008”.
The plan is to turn the PSP into a media player with access to a huge array of Sky content, including sports, movies and music. Says James Murdoch, Chief Executive Officer of BSkyB: “Sky and Sony Computer Entertainment Europe have complementary strengths in content, marketing and technology. Together, we’re ideally placed to make portable, on-demand TV a reality. Alongside our existing services for PCs and mobile phones, this is another example of how we’re working to give more choice, flexibility and control to customers. The quality of the PSP screen and its substantial reach among 2 million users makes it a natural extension to our multi-platform strategy.”
Sky says it will also “work with third-party channel brands and content owners to create an even more comprehensive service.”
PSP owners will be able to download programmes direct to the PSP via wi-fi or via a PC. Access to content will be on a subscription or pay-per-view basis. Sky will design an interface “specifically tailored for the core PSP audience.”
Says David Reeves, President of Sony Computer Entertainment Europe: “Both truly mobile and with a best in class high-quality screen, the PSP delivers a great on-the-move video experience. Working with such a well known content brand, we will be able to offer PSP owners access to the best in cross-genre Sky content, available through the first official video download service. This really will make the PSP the standout all-in-one portable gaming, video and music device.”
More information on the service will be announced by SCEE at Games Convention in Leipzig, Germany on Wednesday 22nd August. This is not the first time Sky has looked at delivering its content to portable devices. Brian Sullivan, managing director of Sky’s customer group, says the satcaster came very close to launching its own branded Sky2Go PMP service. “We did come very close to launching it. But we have never wanted to become a hardware company, and launching a Sky portable media player would have put us in such a position,” he said.

Tags: Broadcasting · Corporate · Internet and networking · Trade · Video games

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