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Xbox 360 HD DVD drive cut, awareness remains low

July 30th, 2007 · No Comments

In the US, Microsoft is cutting the cost of the 360 disc to 180 dollars. Buyers will also get to pick five free HD DVD discs as part of a generic format promotion. The reduction, which begins on August 1, is expected to herald a more general cut on the console itself. Says Jeff Bell, corporate VP of global marketing: “With the price reduction to 180 dollars, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition.” Microsoft is thought to have sold around 160,000 units in the US.
According to research firm Parks Associates, sales of Blu-ray and HD DVD will exceed 32 million units by 2011. This year, however, combined sales of the two competing formats are only expected to hit 4.9 million units. Consumer awareness of both formats remains low. When questioned, the firm says that less than 10 per cent of respondents knew what either Blu-ray or HD DVD was.

Tags: HD DVD and Blu-ray · Home cinema · Trade

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