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Pioneer re-brands plasma TVs in Japan

August 3rd, 2007 · No Comments

Pioneer will officially adopt Kuro (Japanese for black) as the brand name for its
screens in Japan. The moniker will replace the current handle Pure Vision. Kuro-branded sets between 42- and 60-inches will go on sale locally in September. Pioneer says it can produce 5,000 deep-black screens a month, and hopes to sell 720,000 plasma sets globally in this financial year.

Tags: Plasma · Trade

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