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Cheap players will not save HD DVD, says Blu-ray boss

August 7th, 2007 · No Comments

Cheap players won’t significantly help the format in its fight against . So says Pioneer’s Andy Parsons, spokesperson for the US Blu-ray Disc Association. Reacting to the relatively low-price of Toshiba’s up-coming third-generation HD DVD players, Parsons told Home Media Magazine: “Without the content I just can’t see, no matter how inexpensive their players are, how they are going to build (HD DVD) into a mass market format. If you can’t watch Disney films or Spider-Man on your inexpensive Toshiba player, I can’t see how (price) is going to make much difference.”
Blu-ray has the lion’s share of Studio support, which Parsons maintains is crucial in what he describes as a content-driven business. However the Blu-ray spokesman hasn’t ruled out competing price-cuts from Blu-ray manufacturers. “If pricing of hardware becomes a relevant factor as we move further into this early adopter phase then I’m certain manufacturers will respond accordingly.”

Tags: HD DVD and Blu-ray · Home cinema · Trade

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