According to market research released by Philips, 26 per cent of European households now have a flatscreen TV in their living room. This represents a massive jump from the 9 per cent of owners recorded last year. Philips puts this growth down to the growing “availability of HDTV broadcasts and the introduction of new high definition content sources such as Blu-ray Disc,” adding “consumers now have increasing access to a much more vivid, detailed and rich world in their living rooms.”
A key part of Philips TV strategy is to expand the take-up of flatscreens that utilize the brand’s proprietary Ambilight lighting technology. The company says that the use of backlighting is scientifically shown to reduce eye-strain, improve picture detail, creating deeper and more immersive viewing experiences. It says that research by the Lighting Research Center at Rensselaer Polytechnic Institute concluded that Ambilight provides important benefits in the prevention of eye strain visual comfort and fatigue over conventional television viewing without this feature.