Hitachi, a vociferous supporter of plasma technology, will introduce its first 42-inch LCD TV this summer. The new model is part of the brand’s upcoming X-series, a high-performance range of Full HD flatscreens.
Speaking about its adoption of LCD in this larger screen category, Hitachi’s product technical manager Peter Johnson says: “We still believe that plasma delivers a better picture performance in the super-large sizes of 50-inches and above. But the differences in smaller sets are being marginalised. From our point of view, it’s actually more difficult bringing a 42-inch Full HD plasma to market. What’s more, our customers and dealers want this product, and we’re in the business of selling TVs.”
As part of the X-series range, Hitachi will also introduce 50- and 60-inch plasmas with integrated 250GB hard drives and twin digital tuners (pictured above). All the X-series models will also have an intelligent Movie FCR (frame rate conversion) processor which eliminates traditional 24 frames/sec film judder.
Richard Bass, senior manager of Hitachi’s Display Products division says: “The growing availability of HD content through programmes and new media platforms such as Blu-ray require a new breed of flatscreen. In the HD environment, display quality is everything; the TV is the last and most important part of the viewing chain. With the X-series, we’ve taken our best ever Plasma, LCD and processing technology and pushed it to the max.”
All the models are being built at Hitachi’s dedicated new European manufacturing facility in the Czech Republic, and will debut at the IFA tech expo in Berlin August 31.