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UK still not ready for the digital TV switchover

August 13th, 2007 · No Comments

According to Digital UK, the body in charge of the UK’s analogue-to-digital TV switchover, shoppers are still being given poor advice about going digital. It says the switchover process, which begins in Whitehaven, Cumbria this October, is likely to cause widespread confusion unless public information is improved.
Digital UK’s concerns stem from research that found: 56 per cent of retail outlets were unable to explain what will happen to VCRs at switchover and only 27 per cent of stores ran a postcode check on a customers’ TV reception options. Amazingly, only 32 per cent of retailers even know what the industry sanctioned ‘digital tick’ logo on products actually means.
Ford Ennals, Chief Executive of Digital UK, says: “With just weeks remaining until the first analogue TV signals are turned off, retailers have an indispensable role to play in helping people get ready. But the quality of in-store advice must improve if switchover is to be a success.”

Tags: Broadcasting · Trade

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