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Blu-ray booming in developing video markets

August 14th, 2007 · No Comments

Sony Pictures Home Entertainment says that is growing so fast in developing video markets that it now accounts for 10 per cent of the company’s business. Hot new territories comprise Hong Kong, Singapore, Taiwan, Eastern Europe, the Middle East and South Africa.  In June alone, BD sales rose 21 per cent. The biggest market is currently South Africa.
Says Matt Brown, executive VP of international at SPHE: “This underscores not only the demand for premium content in these markets, but also the need for a format with an impenetrable content protection system like Blu-ray’s.”

Tags: Corporate · HD DVD and Blu-ray · Trade

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