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Sony to spend 100 million on HD message

August 20th, 2007 · No Comments

Sony says it will spend in excess of 100 million dollars in the US to get its HDTV message across to consumers. A new hi-def marketing campaign, dubbed ‘HDNA’, with the tagline ‘High Definition. It’s in our DNA’, will be fronted by the Spider-Man character, and will cover all the brand’s AV lines, including BRAVIA , and Cybershot cameras.
Sony Electronics chief marketing officer Michael Fasulo says: “The term HDNA not only sends a powerful message to consumers, it is also very inspiring. It also reminds customers that high definition is the core and the essence of Sony as it creates all of our high-definition products.”
Announced simulateneously is an electronics recycling program, Sony Take Back Recycling, which will incorporate recycling centers for electronic goods across the US. The program is the opening salvo in a series of worldwide green initiatives for the company.

Tags: Corporate · Trade

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