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Microsoft slashes cost of UK Xbox fleet, including Elite

August 21st, 2007 · No Comments

Microsoft is slashing the cost of its consoles to better compete against the best-selling Nintendo . The 20GB Premium 360 will drop to 250 pounds on August 24, while the Core will retail for 180 pounds. The new HDMI 120 GB Elite model will sell for 300 pounds. Microsoft has priced the standalone 120GB drive at 130 pounds. Stephen McGill, head of Gaming and Entertainment at Xbox UK, says: “We’re pleased to be able to offer Xbox 360 at a new, lower estimated retail price. We pioneered the successful concept of multiple products for multiple categories of consumer. First-timers will love the Xbox 360 Core system, which offers an affordable entry into high-definition gaming. The Xbox 360 Elite, with its large hard drive and wireless controller, will appeal to casual and experienced gamers and families. Whether it’s our lead in console sales, record-setting games and accessory attach rates or our leading online service, evidence is everywhere that Xbox is thriving.”

Tags: HD DVD and Blu-ray · High definition TV · Trade · Video games

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