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Paramount and Dreamworks offer exclusive support to HD DVD

August 21st, 2007 · No Comments

In a move that would have surprised the Hollywood -team, both Paramount Pictures and Dreamworks SKG have confirmed that they will now support only on a worldwide basis.
Paramount says it will release HD DVD day and date with DVD, going forward. The studio previously said it would issue HD software in both competing formats. With Universal also in the HD DVD-only camp, the announcement now gives the red team support from three exclusive studios.
Executives say they were convinced to make the move by the format’s superior user benefits and lower costs. Consequently, upcoming HD DVD exclusives now include Transformers and Shrek the third. The announcement covers all movies from Paramount Pictures, DreamWorks Pictures, Dreamworks Animation, Paramount Vantage, Nickelodeon Movies and MTV Films. Excluded from the deal are all titles directed by Steven Spielberg.
Says Brad Grey, chairman and CEO of Paramount Pictures: “The combination of Paramount and DreamWorks Animation brings a critical mass of current box office hits to consumers with a lineup of live action and animated films that are perfect for HD DVD. Part of our vision is to aggressively extend our movies beyond the theater, and deliver the quality and features that appeal to our audience. I believe HD DVD is not only the affordable high-quality choice for consumers, but also the smart choice for Paramount.”
Jeffrey Katzenberg, DreamWorks Animation CEO, adds: “We believe the combination of this year’s low- priced HD DVD players and the commitment to release a significant number of hit titles in the fall makes HD DVD the best way to view movies at home.”
Paramount has swatted away accusations that it was paid heavily by the HD DVD camp to committee to exclusives (following news ‘leaks’ to blogs from Sony PR firm GCI Group) stating: “The reason we made this decision is simple. After a year of fully experiencing and exploring both formats, we decided to exclusively support HD DVD because of the quality, value and potential the format offers. Beyond that, whenever we conduct co-marketing, production deals or other agreements, we never discuss business terms.”

Tags: Corporate · HD DVD and Blu-ray · High definition TV · Home cinema · Trade

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