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Five free hi-def movies spearhead HD DVD promotional campaign

August 31st, 2007 · No Comments

The European Promotional Group has used IFA to announce a number of hardware and software promotions for the autumn. Microsoft’s HD DVD drive for the Xbox 360 is being cut to 121 pounds, making the player “the most affordable option for embracing HD DVD for the millions of Xbox 360 owners in Europe.”
In addition, purchasers of standalone Toshiba HD DVD players will receive a choice of five free discs from a range of Warner, Universal, Paramount and European studio releases. Consumers that opt for the Xbox HD DVD drive will be offered a choice of three free discs from the same catalogue.
“These promotions offer an excellent way for consumers to get on board with HD DVD. The format is already the most affordable and feature rich of all high definition optical disc formats thanks to advanced interactivity features, such as picture-in-picture and network connectivity available as standard in every player,” says Toshiba’s Olivier van Wynendaele. “We’re helping movie lovers start their HD DVD collections right out of the box and at no additional cost.”
Adds Ken Graffeo, Co-Chairman of the European HD DVD Promotional Group: “HD DVD is already the best value and most successful optical HD format for movie aficionados. The format achieves the best sales and attach rates of any format. But we want every consumer to benefit from the amazing pictures, sounds and experiences that HD DVD delivers. With the support of almost 30 high profile European studios and Hollywood’s finest, including DreamWorks Animation, Paramount, Universal and Warner Bros, HD DVD will bring more than 150 new titles to the market in the fourth quarter.”
Titles due soon include the Season One box set of Heroes and the remastered Star Trek: The Original Series.
In Germany, Kinowelt Home Entertainment Germany will release Terminator 2 in an Ultimate HD DVD Edition, featuring picture-in-picture features, interactive storyboard andscripts, quizzes and online content access.

Tags: HD DVD and Blu-ray · Trade

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