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PVR owners watch fewer ads, abandon DVD

September 5th, 2007 · No Comments

According to Ofcom, 78 per cent of viewers owning a PVR device, such as SkyPlus, routinely skip advertisements. 28 per cent add that their use of a digital recorder also makes them less likely to watch DVDs. Only 9 per cent of users said that they watch more DVDs, since acquiring their PVR.

Tags: Broadcasting · DVD · Trade

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