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Majority of HDTV owners unconvinced by HD disc formats

September 19th, 2007 · No Comments

In a blow to both and , a new survey of 5,500 US HDTV owners has found that a massive 73 per cent are content with their DVD collections and not looking to upgrade to any HD format. According to The NPD Group survey, 52 per cent of owners had heard of the squabbling HD formats, but only 11 per cent expressed an interest in buying any player over the next six months. Overall, there was a greater awareness of HD DVD than Blu-ray.
The NPD Group concluded that makers of both systems needed to do a better job of selling the benefits of their formats. Meanwhile, Blu-ray received a thundering endorsement from media mogul Rupert Murdoch, who lambasted Paramount and Dreamworks for supporting only HD DVD, during a Wall Street Address. Talking about the two formats, Murdoch dismissed HD DVD and concluded that “The public is going to want Blu-ray.” Perhaps we should expect a major promotion in The Sun this autumn?

Tags: HD DVD and Blu-ray · High definition TV · Trade

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