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C4 to launch HD channel on Sky

September 20th, 2007 · No Comments

Channel 4 will become the first terrestrial broadcaster to offer a high definition simulcast of its main channel on the Sky platform. Due to begin broadcasting in December, Channel 4 HD will be available without subscription to viewers with a Sky HD box and viewing card.
Says Rod Henwood, C4’s New Media Director: “Channel 4’s aim is to offer our viewers maximum flexibility in accessing our high quality programmes and content at a time and in the format of their choosing. HD is a fast growing consumer technology and we believe our viewers will welcome the opportunity to watch their favourite Channel 4 shows in high definition.”
C4HD will join the BBC’s experimental channel, Sky Sports, Sky Movies, Sky One, Sky Arts, National Geographic, History Channel and Discovery Channel.
Sky HD has become the satcaster’s fastest growing additional TV product, signing up 292,000 customers in the first year alone. Research by Ofcom reveals that programming accounts for roughly one-third of total viewing in HD enabled homes.
Also going HD is MTV. The new network, aimed at the European market, will feature shows already shot and archived in hi-def, including MTV Unplugged, VH1 Storytellers and the MTV European Music Awards.

Tags: Broadcasting · High definition TV · Trade

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