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Microsoft flexes interactive muscle for HD DVD

September 20th, 2007 · No Comments

Microsoft is looking to put some muscle behind its interactive HD DVD technology. The company says that in the future all HD DVD players, as well as movie packaging from Universal and Paramount, will sport its HDi logo. HDi is mandatory on all HD DVD players and has helped the format maintain an interactive edge over rival Blu-ray.
Explains Toshiba’s Jodi Sally:”With Microsoft’s HDi technology, Toshiba is able to offer consumers a consistent movie-watching experience in a way that simply isn’t possible with today’s DVDs or available with any other format right now. Advanced navigation using Microsoft’s HDi technology has been offered on all of Toshiba’s HD DVD players, from the models introduced last spring to our third generation of models that are shipping today.”

Tags: HD DVD and Blu-ray · Internet and networking · Trade

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