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Sharp says Pioneer deal a ‘strategic alliance’

September 20th, 2007 · No Comments

Mikio Katayama, president and COO of Sharp describes his shock deal with Pioneer as a “strategic business alliance,” citing rapid changes in technology and harsh global competition as a reason for the move. Katayama says: “it is not an exaggeration to say that we cannot predict one year ahead, or half a year, or even three months ahead.”
The two have announced that they will jointly develop OLED display technology, and co-develop mobile technology products. Sharp currently depends on LCD for more than 70 percent of its profit, but such dependency makes it vulnerable to changes in the LCD market. With Pioneer’s expertise, it plans on broadening its range and diversifying. Sharp is now the top shareholder in Pioneer.

Tags: Corporate · HD DVD and Blu-ray · Plasma · Trade

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