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DAB in 50 per cent of UK households by 2010

September 25th, 2007 · No Comments

With more than 6 million expected to listen to digital radio in 2007 (according to the latest Rajar report), the system is fast entering the UK consumer electronics mainstream. According to the Digital Radio Development Bureau, household penetration of DAB will reach 50 per cent by 2010. Around 70 per cent of the market will be based on domestic portables, but penetration could sky-rocket if digital radio modules are built into other mobile devices such as phones and music players, as well as in-car systems.
Says DRDB chief executive, Ian Dickens: “A number of manufacturers are already starting to see the value of adding DAB digital radio to new form factors. While it is important to continue to see successful growth in traditional radio products, DAB’s longer-term future lies in the penetration of these new products. Over the coming months, the DRDB will be changing its shape and focus to ensure that radio moves swiftly down this road.”

Tags: Hi-fi · Trade

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