Steve May's entertainment technology joint

avzombie.com header image 2

Blu-ray heads for upset defeat at the hands of HD DVD

September 27th, 2007 · No Comments

The ongoing battle between Blu-ray and will stifle sales of HD packaged media for at least another 18 months. So concludes a new report from Forrester Research. The publication says that the two camps are “fighting what seems to be a war of attrition for consumers’ hearts and minds,” but concludes that makers need to cut prices dramatically: “Blu-ray needs to offer a viable hardware model at the 250 dollar price point by Christmas 2007. The BD camp must also stave off further studio defections, and employ more aggressive promotional tactics to counter HD DVD’s recent momentum.” If the camp can’t deliver on this it risks opening up the format to “a possible upset defeat at the hands of HD DVD.”
Meanwhile, the HD DVD camp is betting that blockbuster titles from its recent exclusivity deal with Dreamworks and Paramount with give it momentum in the format face-off. Dreamworks has announced that the HD DVD of Shrek the Third will street on November 13. Unique extras will include a PIP story-board reel that branches to lost scenes and three web-enabled downloads, including Shrek’s Trivia Track, a World of Shrek movie guide and Donkey’s Digital Coloring Book. This advanced functionality is not yet possible on the Blu-ray platform, giving credence to Dreamwork’s assertion that creative potential was a key consideration in the decision to blank Blu-ray.

Tags: HD DVD and Blu-ray · Trade

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

You must log in to post a comment.